Case Study: Aloha Collection

Aloha Collection started in 2013 with two founders, Rachael and Heather. Their vision is to “build an international ‘Ohana, one bag at a time” with their mission being “to encourage travel, adventure, healthy and active lifestyles, and to Share the ALOHA”. Best of all, they donate 5% of profits to a Hawai’i-based conservation organization.

Within the two short years of their founding, the accessories company grew
exponentially. While running their business from their homes in Southern
California, the two co-founders ran out of physical space and sought help
from a 3PL provider. With the desire to continue their travels and test their
products, the co-founders needed a trusted partner to fulfill their orders
accurately and continue to service their customers. They began their partnership with NRI in 2017 and have since seen an 800% growth.

See the full case study here: Aloha Collection Case Study

How a 3PL Can Help You Scale

NRI warehouse montreal

In a competitive business environment, continuous improvement is key to your success. Partnering with a 3PL like NRI helps your business scale by using our experience and expertise to efficiently, accurately, and cost-effectively manage your inventory and fulfill your orders. By leveraging a 3PL’s expertise in building operational strategies, you can not only better focus on building your brand, but also achieve operational excellence you may not have been able to on your own. You can dedicate more of your time to your core competencies rather than on learning an entirely different business of logistics.

Saving time starts with inbound logistics – when your product gets to your 3PL. At NRI, when our clients’ products are received, we verify the accuracy of received cartons against packing slips. This can be done on your own, however, when there is an error, there can be a significant amount of time investment that needs to be made in order to find and rectify the error. This is where working with a 3PL comes in handy. When an error is found in our clients’ cartons, NRI has tiered escalation types to identify the error and the quantities missing. These challenges can be a major time (cost) investment for an individual brand, but for a 3PL, it is just another day at work. We have the manpower and experience to identify any errors accurately and quickly.

Outbound logistics – when your product ships to your customers – is a significant area of opportunity when leveraging a 3PL. When you are working with a 3PL, you get an army of team members who know how to efficiently pick, pack, and ship orders – after all, it is what we do day in and day out! We have invested countless hours and dollars towards building systems, infrastructure, and processes that ensure timely, accurate, and yet flexible order fulfillment. At NRI, we offer valued-added services (VAS) that customize your order requests, but do not take away from the efficiency of picking, packing, and shipping orders. All these tasks take time. If managing your own fulfillment, this is time that could be better directed to building your brand – directing human resources to design, marketing, and sales.

Partnering with a 3PL can additionally save you time negotiating freight rates. Recently, we mentioned that 82 percent of consumers prefer free shipping over a fast-shipping option with a fee, and how partnering with a 3PL can help reduce your freight costs. NRI has a freight team that acts as a liaison between carriers and our clients to ensure our clients receive the best freight value-offering, often better than most individual brands. Our large volumes also allow us to support multiple carriers and we negotiate with many national and regional carriers in the US and Canada, bringing significant freight savings to our clients.

Savings from freight charges also allows you to service your customers anywhere. 3PLs often have fulfillment centers in various geographic locations. At NRI, we are multi-country; with fulfillment centers in western and eastern Canada and the U.S. Due to our geographic locations, we have the ability to store your products on either coast of Canada and the U.S., making shipping costs and times lower. Partnering with a 3PL eliminates the need to find ways to best serve your customers anywhere in the world.

As your business scales, your operational strategy needs to scale. Partnering with a 3PL allows you to scale with ease. We have the tools, technology, and people to help you at every step of the way. We also have the space for you as you grow. At NRI, we have 14 facilities totaling over 1MM sq/ft of warehouse space and growing. We have the labor and technology capabilities across Canada and the U.S. to help your business scale and embrace your future.

Focusing on your core competencies and leveraging the strength of other experts will allow you to scale, improve productivity, and save time, money, and space. Partnering with a 3PL is one of the most significant things you can do to immediately improve the operations of your business and allow your teams to focus on building your brand.

To learn more, contact us.

The Demand for Free Shipping

warehouse workers preparing shipping

The demand for free shipping. Finding freight savings through 3PL.

One thing consumers have clearly communicated is that they do not like paying for shipping.  RetailMeNot surveyed consumers and found that 82 percent prefer free shipping over a fast shipping option with a fee.  Whether you are managing your own fulfillment or using a 3PL, freight will be a significant cost for you – likely the MOST significant.  Keeping up with the demand for free shipping can further increase your costs, and deserves your attention.  You may try to negotiate with your carrier for better rates, but you may not see sufficient savings.

So, what can you do to provide your customers what they want while still managing your costs?  Take advantage of a 3PL’s negotiated rates.  NRI takes freight opportunities even a step further through the addition of Rate Shopping logic.

NRI has a freight team that acts as a liaison between carriers and our clients to ensure our clients receive the best freight value-offering.  Due to our multiple clients’ business across both the US and Canada, we have a significant overall shipping volume.  This combined volume allows NRI to negotiate better rates than most individual brands, and thus we can offer enterprise level freight solutions to even developing brands.  Additionally, our large volumes allow us to support multiple carriers.  Where a brand may have enough volume alone to demand the services of just one carrier, NRI’s combined volume commands the support of multiple carriers.  We negotiate with many national and regional carriers in the US and Canada, bringing significant freight savings to our clients.

For an additional layer of savings opportunities, we utilize our Transportation Management System (TMS), Aspire, to automatically rate shop.  Rate shopping ensures that we provide the best service and rate on a per shipment basis.  No single carrier offers the best rate nation-wide to all points, so using multiple carriers and our TMS we can ensure each parcel is shipped the most cost-effective way possible.  Our systems provide flexibility to handle specific order-driven shipping requests, as well as the ability to set specific, permanent customer rules that will hold for every order to a specific address.  With rate shopping, you have more control over what, if anything, you charge your customers.

Want to discuss what we can save you on shipping with rate shopping?  Or perhaps how to best leverage our “Four Corners” strategy to ensure your product is positioned best in North America to satisfy your customers?  Let’s chat.

3PL and Your Success.

three logistics workers in a warehouse

3PL and your success. It takes a team.

You’ve trusted your 3PL with sending out orders in a timely manner so that your customers are happy and keep ordering from you. But issues sometimes arise. And when they do, you must be able to trust your 3PL with handling it quickly and effectively. At NRI, we partner with our clients to give them a full-scope solution for achieving their business goals. Each of our clients are partnered with dedicated order fulfillment teams, client service coordinators, and account managers – among others.

Order Fulfillment Teams

Our Order Fulfillment Teams are on the front lines – leading the charge on fulfilling orders. We operate a variety of shifts across all facilities to ensure total coverage for our clients’ business profiles, while also ensuring flexibility for our team members so that their health and welfare needs are met. NRI does not rely on temporary labor but rather operates with +95% full-time company employees across all facilities. These team members are extremely familiar with our clients’ product and businesses characteristics. Our proprietary WMS, Aspire, ensures the utmost in technology for our teams to ensure the most efficient and accurate processing of our clients’ orders.

Client Services Teams

NRI provides each client with an on-site, dedicated Client Services Coordinator (CSC). The CSCs are the frontline contacts for our clients, and liaison to our Operations Team. The CSCs manage our clients’ day-to-day requirements, as well as priority escalations. They work directly in-facility and are experts in helping our clients manage their needs, and their customers’ needs. Our CS teams have decades of combined experience in ecommerce and wholesale channels – coordinating internal resources to deliver excellence across them.

Operations and Accounts Teams

The Client Services Team is supported by our Operations and Accounts teams. These teams work in conjunction with our clients on forecast plans to ensure operational success at a high level. Our Accounts team supports our clients with strategic analyses, new service designs, and continued investment in developing our partner relationships.

We believe in partnership. Our goal is to be a key element in our clients’ success.

“Our success is directly connected to the positive, hard-working, and reliable team members at NRI” – Julia Fenwick, United by Blue

We want to work WITH you. We’d love to chat.

What You Can Save by Partnering with a 3PL

Recently we wrote about the reasons you may need a 3PL. You’re busy running a business and perhaps operations are the last thing on your mind. But most likely, financials are always at the top of your mind. We thought that writing about the financial benefits of partnering with a 3PL deserved its own spot at the table. Here are some ways partnering with a 3PL can help you save money.

Time

Would you benefit from utilizing your employees’ skills not related to picking, packing, and shipping product? Growing your business is likely the of great importance to you, and your employees potentially have other skills that can help you achieve that growth. Partnering with a 3PL can take some of the burden off you and your employees so you can focus those strengths and energy into brand building.

Or, do you have so many orders waiting to be picked, packed, and shipped that you need to hire more employees? Finding the right talent for your company is time consuming. 3PLs already have the talent that are more than capable of picking, packing, and shipping your products.

Shipping Costs

3PLs have built great relationships with most major carriers, such as UPS, FedEx, DHL, and the national postal networks. Due to our large shipment volumes and consistent business, we can leverage preferred rates with these carriers; rates most individual companies can’t match. At NRI, we have partnered with all major US and Canadian carriers and are working to partner with more regional carriers to not only diversify our offering, but also save our customers more money on shipping costs and reduced shipping times.

Technology

You may be considering an investment into a Warehouse Management System (WMS) to manage your inventory and track shipments and returns. Most 3PLs already have a robust WMS that will manage your inventory, track shipments, and so much more.

Space

Are your products crowding your office? Taking up space at home? Products need to be stored and prepared for shipping somewhere. Leasing a warehouse can get costly when you factor in all the overhead to simply keep the lights on, let alone to outfit it sufficiently and to staff it. 3PLs factor everything in when quoting you, so you only see one price. An added bonus: more space for other things!

There are many reasons to partner with a 3PL, and saving time, space, and most importantly, money, are all great examples. As a solutions-focused 3PL, NRI wants to work with you to reduce your costs, improve your customer experience, and scale your business.

Want to learn more? Contact us to discuss your 3PL needs.

Selecting a 3PL. When, Why, and How.

Are you a brand thinking about your logistics options? Is it a little too overwhelming weighing all your options and service needs? We’re here to help.

First, let’s start with what logistics companies do. The official definition of logistics is “the process of planning, implementing and controlling procedures for the efficient and effective transportation and storage of goods including services and related information from the point of origin to the point of consumption for the purpose of conforming to customer requirements …” That’s just a wordy way of saying that logistics companies specialize in helping you move product to your customers. Companies such as NRI work with their clients to build a strategy which will allow brands to focus on their core competencies such as product design, marketing, and sales – rather than on logistics.

When do you need a logistics company? Here are a few reasons you may consider when thinking about leveraging a 3PL:

1. Your team is overwhelmed

3PLs intimately know warehousing, shipping, and labor. They know how to leverage the finer points of these most effectively to receiving and house product, prepare shipments, and provide value-added services. We do this day in and day out. We have the labor capacity to put special touches on your orders on top of accurate pick, packing, and shipping that your employees may not have the time to do. We have a wide talent pool of employees and specialized departments who are able to provide total focus on your logistics and fulfillment needs. Partnering with a logistics company, such as NRI, will allow your employees to focus on other aspects of your business.

2. Your costs are increasing

If your costs are increasing, that may mean that your company is growing and growing fast – that’s amazing! But now, you have an increased over volume and increased costs in labor, materials, and other unexpected costs. You need to be able to focus on continuing to grow your brand, so partnering with a 3PL can decrease your costs and off-load the stress of shipping products.

3. Your inventory isn’t accurate

Does your company utilize an Inventory Management System (IMS)? Are you able to accurately keep up with your inventory? Logistics companies have IMSs that are vast and keep up with your ever-changing inventory. NRI, for example, has a proprietary software suite called Aspire that can manage not only your inventory, but forecasting and planning, labor, receipt, orders and returns, storage, invoices, freight services, and performance metrics. You’ll work with a team of NRI employees that can help with most anything you need assistance with.

4. You need a better solution

At the end of the day, in-house warehousing may not be the perfect solution for you. A 3PL will allow you to off-load your inventory management and order processing and focus on your customers. If your current solution isn’t working, here are a few considerations when choosing the right 3PL for you:

  • Does your prospective 3PL have a proven track record of success?
  • Who are their current and past clients?
  • Do they specialize in the fulfillment of your product categories? Markets?
  • Do they have the capacity to scale?
  • What does their technology look like and can they integrate with your current technology?

Whatever the reason is that you’re considering a logistics partner, it’s not as complicated nor scary as you may think. We’re experts in storing, picking, packing, and shipping products, as well as adding special touches to ensure that your brand promise and “feel” is not lost when you outsource fulfillment. We work with you on building the right solution for you and your brand.

NRI is a leader in fulfillment of apparel, footwear, accessories, and other select goods throughout North America. We tailor our solutions to your needs and provide a vast range of services. Contact us to learn more.

Shipping Times Matter to Your Customers

Shipping and delivery times are often hard to predict, particularly given the increase in carrier congestion as of late. Customers have become accustomed to receiving their packages almost instantly (thanks to a certain online retail giant) and it’s no surprise that they grow impatient when waiting for their delivery. In 2016, customers expected to receive their order about 5 days after they placed their order. Now, almost half of customers expect to receive their order within 2-3 days; that’s nearly 2 days sooner! The pressure is on all parts of the supply chain, since 83% of customers are less likely to make another purchase is there are shipping delays.

The million-dollar question is what can you do to reduce shipping times?  One of the benefits of NRI is we have a “4 Corners” strategy – facilities in Canada and the U.S. on both the east and west coasts of each country. For our clients with a heavily weighted east coast business, it may make sense to place inventory in the east. For those chasing the Pacific Coast customer base, place inventory in the west. NRI are experts in inventory management and can help you place inventory in all 4 corners if you wish – allowing you to ship your customers from the nearest facility. By placing your product in facilities on both of our coasts, in either Canada, the U.S., or both, NRI can help reduce shipping times significantly. We aim to help you in your success through geographical intelligence.

An added benefit to using our Canadian facilities is Section 321. Section 321 allows companies to import goods into the U.S. duty-free, so long as the retail value is below $800. Duties can often form a large portion of your product cost, and by finding ways to eliminate it your margins improve significantly. By placing your U.S.-destined ecommerce inventory in our Canadian facilities, you are set for even more savings!

Shipping times matter to your customers. NRI’s scalable solutions are designed thoughtfully to help you increase business, maintain customer satisfaction, and build lasting relationships.

For more information, contact us.

Celebrating Our Newest Clients

Vivobarefoot

The Calgary, AB based Canadian distributor for Vivobarefoot have recently signed on with NRI Canada.  Vivobarefoot is an innovative footwear company who offer a creative array of outdoor, active, and everyday footwear for men, women, and children.  Vivobarefoot footwear are uniquely designed in fit to be as close to barefoot as possible – bringing the wearer closer to nature.  B Corp certified, these guys hold their social and environmental values to the highest levels.

This new partnership with NRI will help in Vivobarefoot’s continued growth, with a focus on customer experience.  By placing inventory in Canada within NRI’s network, Vivobarefoot will ensure they reach their Canadian customers in the quickest and most cost-effective manner.

 

Palm Golf Co.

Palm Golf began a few years ago by a small group of friends having their weekly tee time at a local Orange County, CA course. With an eye for fun and fashion, they decided that they could improve golf’s style with a focus on the oft-overlooked glove.  With the goal of creating a high quality, comfortable, and fashionable glove, Palm Golf was created. However you dress up, they know they can cover your hand in style.

After three years of managing all aspects of the business themselves, the guys at Palm Golf Co. have decided to HAND the logistics over to NRI USA so they can focus on building their brand and continuing to increase their already incredible growth.

Whether you birdie or double bogey, always #swingandsmile

Better Together with NRI

At NRI, we view our clients as partners. We seek to partner with brands who seek a high level of touch and expertise, hold people and integrity close to their hearts, and approach business partnerships respectfully with an expectation on quality and success.

Freight Services

Freight Services NRI

It should come at no surprise that the major logistics trends for 2021 are based on the significant increase of ecommerce in 2020.  The estimate of U.S. retail e-commerce sales for the second quarter of 2020 totaled $200.7 billion – an increase of roughly 37% from the first quarter of 2020!  Statistics like this are a driver of change and strategy at NRI.  This past peak season was the largest we’ve ever seen, and we expect the ecommerce trend to continue through 2021.  Late adopters, both brands and consumers, have now embraced ecommerce thus adding further to the already large number of online buyers and sellers.  As of May 2020, Baby Boomers increased their online spending by 47% and Gen X increased their online spending by 60%.  How are we keeping up with this new surge in demand for ecommerce?  Here are a few ways:

Carrier Diversification

Our large carriers such as FedEx, UPS, USPS, and Canada Post have seen capacity issues which they have struggled to catch up with, especially during the COVID19 pandemic which has been the impetus for the massive volume growth they have seen.  Through working with multiple carriers, NRI is able to adjust volumes between carriers to ensure that not all volume flows through one channel and overwhelms it.  We are also working to diversify volumes through regional carriers who will have the capability to deliver local/regional shipments at reduced transit times.  This will allow many of our clients to offer quicker shipping at reduced cost points.  Nimble management of multiple carriers, at scale, is not easy without strength in software.  Because of NRI’s proprietary Transportation Management System (TMS) we are able to handle this multi-carrier strategy with ease.

Transportation Management System (TMS)

NRI has developed our own TMS as a key component of our proprietary 3PL software suite – Aspire. Our system provides us the flexibility to continue to evolve and add partners at a much faster rate than otherwise possible.  Our TMS allows us to minimize additional touches and manual processes while ensuring we are able to process and ship with the optimal carrier of choice.

The system allows several layers of rules to be setup and maintained within the rate shopping process.  The logic supports our clients’ carrier preferences and requirements, service level preferences and requirements, and cost thresholds.  Rules can be created to upgrade ship methods automatically if cost differentials are within an acceptable tolerance and days-in-transit improvement is valid.  Our TMS is integrated with all major U.S. and Canadian carriers as well as select international carriers.

Strategic Geographic Locations

Being where your customers are is paramount to providing the best customer service possible.  With ever increasing consumers expecting faster shipping times, having product placed strategically will help with that.  We’ve implemented a “four corners” strategy that allows us to get orders out faster by being on both coasts of the U.S. and Canada.  By having inventory in either or all our facilities in these key regions, our clients save time and money on transportation costs.  This strategy, combined with implementing a Section 321 strategy for duty-free ecommerce fulfillment into the U.S., brings significant opportunity for savings.

For more information, contact us.